Does already disestablish their inside-EU shipping?

Just got a newsletter from with the subject »We’re Clearing Out Our European Collection« (emphasis is mine). The text begins with »Get our audiophile products wherever you live in the EU for less, for a limited time.« and continues later on with »All products in the EU collection are on sale for a limited time.« and »Quantities are limited, so don’t wait.« The first link points to (modulo click-tracking).

Especially the subject sounds a lot like they’re already planning to drop (sic!) this offer for their European customers, despite the box on the linked page says »Introducing delivery to Europe within 5 business days, VAT included« (emphasis is mine).

So are they really already stopping this IMHO auspicious project? Or was this just bad marketing in their newsletter?

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Ah, thanks! Didn’t know that Drop has an official Reddit account. That way I found out that they also posted this in /r/MK, but with far less details.