Ooo thsoe new Asus switches look like a significantly less dainty and brittle version of “Romer G” Omron B3K switches.
I used to work at a big box electronic store, and the mounting tabs on those Romer caps would break like dry twigs.
Iffy as that bottom row and font are, hey - at least they appear to be doubleshot! Few things kill a keeb for me more than painted caps that can’t be replaced. If they’re going to be proprietary, at least make them last.